SU22 Nike Zoomx Invincible Run Flyknit 2
Medium ········· Digital/Retail
Date ······ July 2022
Date ······ July 2022
Innovation is in our DNA. It’s the core of how we help runners achieve their goals every day. In SU22, as part of a larger Nike Running initiative, our team crafted various innovation storytelling for our key running products.
Nike ZoomX Invincible Run Flyknit 2 was a challenging product as it’s target audience sat between the everyday (casual) runners and the dedicated runners. Our goal was to create a campaign with a relatable tonality, while also elevating the techical features that appeals. to our running enthusiasts.
Our solution was to use copy and visual metaphors to create an informative, yet light hearted visual.
Art Direction: Allison Kerst, Jamie Oelrich and Miyu Shirotsuka
Still Life Photographer: Dan Forbes
Set Design: Sonia Rentsch
Retouching: Upper Studios
Production: No Problemos, Emma Otsuka
Graphic Design: Miyu Shirotsuka