SP20 Air Max Excee & Amixa

Medium ········· Print/Digital
Date ······ November 2019
For our SP20 Core collection, we celebrated fearless progress by capturing the powerful and optimistic aura of our talent through lighting.

I chose a tactile and textural backdrop to connect the humanist and authentic tonality of the campaign and manipulated the lighting to create vignettes that elevated the product.
Photographer: Evie Lane
Art Direction: Miyu Shirotsuka