Designing for Systems,
Not Symptoms

Medium ········· Print & Social
Date ······ June 2017

Helped design various outdoor billboards and station dominations around Melbourne and Sydney for Nike Australia’s Just Do It Campaign. Outdoor billboards included Glebe Sydney silos and the MCG in Melbourne.

The campaign demonstrates the greatness that can be achieved from challenging your limits, comfort, and norm. Here, the graphic language of vandalism is used to defy the predictable norm, visualizing the liberating sensation triggered from breaking out of one’s shell.
In producing these posters, each athlete was given a unique color palette, a “Just Do It” sign off, and abstract gestures that accompanied their photos. These were all carefully considered to reflect the characteristics and movements of the athlete.